Blend smoothie and salad bar

Overview

Blend Smoothie and Salad Bar is a health-focused restaurant serving the Hudson Valley region. Over several years, I managed visual marketing efforts across print, digital, social media, video, and web platforms. My goal was to create a cohesive visual identity that strengthened customer engagement while supporting business growth.

The Challenge

As a growing local business, Blend needed consistent visual communication across multiple customer touchpoints. Marketing materials were being produced regularly, but there was an opportunity to establish stronger brand consistency and improve customer engagement through strategic design.

My Role

Visual Design & Marketing Manager

Responsibilities included:

  • Graphic Design

  • Social Media Content Creation

  • Website Design & Updates

  • Video Production

  • Promotional Campaign Development

  • Brand Management

Design Approach

I developed marketing materials that reflected Blend’s energetic and health-conscious identity while maintaining visual consistency across platforms.

Each piece was designed to:

  • Reinforce brand recognition

  • Promote products and specials

  • Increase customer engagement

  • Maintain a professional and approachable visual presence

Programs Used

Deliverables

  • Website graphics and updates

  • Social media campaigns

  • Promotional advertisements

  • Menu and print materials

  • Video content

  • Digital marketing assets

Promotional Materials

new avo toasts.jpg
flyer front.jpg
book back cover.jpg
flyer back.jpg
Firework-Bowl-8x11.jpg
Now Hiring.png
Pride-Bowl-8x11.jpg
Soups.jpg
SummerMenu22x28.jpg
1782426341520-227563cf-d9d2-4336-821d-06aabf309ee0_1.jpg
drive thru sign empty slot 4 - caprese.png
lemonades.png
the 4th bowl.png
drive thru sign empty slot 3 - juices [revised].png
drive thru sign empty slot 1 - smoothies [revised].png
drive thru sign empty slot 1 - slamma jamma [revised].png

Various Menus & TV displays

Scene 2.jpg
IMG-1096.jpg
Menu Inside August 8 22.jpg
Menu Title August 8 22.jpg
trifold 2_Page_1.jpg
trifold 2_Page_2.jpg
menu 3.jpg
menu 2.jpg
menu1.jpg
new years tv promo.jpg
NS drink PART 2 sept.jpg
ns drink tv rough.jpg
NS food part 1.jpg
NS food part 2 w fall menu.jpg
catering meal plan juice plan tv.jpg
juice plan promo tv 2.jpg

Packaging

detox water.png
energy bites.png
juice hand.png
Grab and Go Nut Mixes 2.jpg
Grab and Go Nut Mixes 3.jpg
Grab and Go Nut Mixes-pink.png

Training materials

energy booster - green machine - love my body.jpg
Shakes-SS-PBB-PB.png
Shakes-SS-PC-CS.png
tropical blend - pb delight - banana berry.jpg

Results

20%

Increase in customer engagement

8 Years

Award-winning brand recognition

  • 20% increase in customer engagement

  • Supported marketing efforts during Blend's award-winning growth period

  • Created consistent branding across digital and print platforms

  • Produced marketing assets for social media, web, advertising, and in-store promotions

This project strengthened my ability to balance creative design with business objectives. Working directly with a local business taught me how thoughtful branding and marketing can build customer loyalty and support long-term growth.

Key Takeaways

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